Rider Onboarding Campaign
Social Media & Digital Marketing
Digital AdvertisingLead Generation
The Challenge
Uber Eats needed to expand its local delivery rider network. Their existing campaigns, managed by a regional team in Singapore, lacked a “local vibe,” resulting in high lead costs and a struggle to connect with the right audience.
The Strategy
Acting as the creative brain, we stripped away the corporate noise to find a message that resonated on the streets. Our approach utilized Strategic Empathy to turn “hard-to-explain” business goals into a simple path forward — prioritizing Real Connections over robotic content to deliver significant operational peace of mind for the client.
The Results
- 75%Reduction in cost per lead (CPL).
- 25%Increase in lead-to-conversion ratio.
- Optimized ROAS through highly targeted, local communication.
