Organic Advocacy & Employer Branding

The Challenge

Norlanka aimed to build organic awareness within the local community, specifically to attract the right talent for their job vacancies. The core pressure was finding a way to articulate their internal culture and build genuine trust with potential candidates through employee advocacy.

The Strategy

To address this, we stepped into their shoes to identify the “spark” that would resonate with their audience. We moved away from standard, generic agency styles and implemented a strategy rooted in Adaptive Thinking:

• Culture-Led Content: We used Norlanka’s actual company values to communicate their internal culture directly to their LinkedIn and Instagram communities.
• Authentic Uniformity: We established a uniform communication style that showcased internal activities and cultural elements, ensuring the brand felt real and cohesive.
• The Creative Brain: Rather than just “posting content,” we thought through the communication to ensure it reflected Norlanka's unique identity as an organization.

The Results

• 12%Organic Follower Growth on LinkedIn.
• 3xEngagement Rate Increase, achieving the highest engagement rate compared to their industry competitors.
• Rise in Job Inquiries, directly fulfilling the goal of attracting talent through trust and authenticity.